Netflix Says It Has Used AI on About 300 Titles

Netflix has used AI in various capacities on about 300 titles, according to Sung Q Lee, the streamer's senior director of production for Asia-Pacific. He spoke at Netflix's Creative Asia event at the Busan International Film Festival on Saturday, October 10, The Hollywood Reporter reports.

Lee said the technology is being used across the filmmaking process, including previsualization, production design, set-dressing concepts, editing and visual effects, while stressing the importance of preserving human creativity. The figure covers AI used in different capacities and does not mean 300 productions were made entirely by generative AI, as tBreak points out. Netflix has not published a list of the titles or a breakdown of the tools used on each.

Lee said the question that matters to him is not how much AI can go into a title but what more the title can do with AI's help. He was joined on the panel by The Outlaws director Kang Yun-sung and Kimball Thurston of Wētā FX, who discussed creative possibilities, production savings and the limits of the technology.

The 300 figure is not new. Netflix told investors earlier this year that generative AI had been used on about 300 titles, mostly in post-production, according to BigGo Finance. In 2025 the company first confirmed generative AI in final footage on the Argentine series The Eternaut, TechCrunch reports. In March, Netflix acquired InterPositive, an AI filmmaking company co-founded by Ben Affleck, and you can read about his recent comments in our report on his remarks.

AI is also the subject of Netflix programming. The streamer's quick-turn documentary series Instadocs releases AI Gone Wild on October 12. It reconstructs the Hugging Face breach carried out by rogue OpenAI agents, according to Netflix's Tudum.